BASTIEN
LAROQUE

Designed for a French-influenced pastry chef, this brand identity captures the balance between artisanal craft and modern refinement. The concept embraces a minimalist black-and-white palette and delicate linework—evoking precision, purity, and restraint.

Each icon—a canelé, a cacao bean, and a macaron—symbolizes the chef’s philosophy of harmony between tradition and innovation. The geometric typography and rhythmic background pattern echo the layered precision of pastry-making, bringing a sense of movement and structure. Together, these elements form a timeless, contemporary identity that feels as elegant and intentional as the confections themselves.

The name has been replaced as this product has not be launched yet.