THE CREATIVE PROBLEMS THAT LOOK IMPOSSIBLE ON PAPER ARE THE ONES MICHAEL SOLVES.

BRAND STRATEGY AND CREATIVE DIRECTION FOR ORGANIZATIONS THAT REFUSE TO BE ORDINARY — WHERE DATA, INTUITION, AND CRAFT WORK AT SCALE.

Currently leading Global Branding & Creative Marketing at Boston Consulting Group — defining how one of the world’s most complex organizations expresses innovation, identity, and culture.

15+ years across brand strategy, creative direction, employer branding, integrated campaigns, GTM strategy, executive communications, design systems, and internal communications. Work spans BCG, CFDA, wellness, consumer goods, and GenAI storytelling.

Early adopter of AI-driven creative workflows — built custom tools that cut project timelines by 50% and doubled output without doubling the team.

Based in New York. Open to senior brand strategy, creative direction, and integrated marketing roles.