For a leading fashion and lifestyle publication, I developed the brand and digital experience for a new e-commerce venture: a monthly subscription box curated by the magazine’s editorial team. Designed to capture the publication’s vibrant, community-driven energy, the project aimed to translate editorial influence into an immersive shopping experience.

I led creative direction across brand identity, packaging design, and UX/UI. The visual system and interface were crafted to feel dynamic and intuitive—balancing bold, trend-forward aesthetics with a seamless user journey. The result brought editorial storytelling to life through design, connecting culture, content, and commerce in one cohesive digital experience.

PLEASE NOTE THAT DUE TO CONFIDENTIALITY THE NAME, LOGO, AND DETAILS HAVE BEEN REPLACED WITH PLACEHOLDERS