Partnering with the CFDA, I designed a comprehensive suite of materials for the reimagination of New York Fashion Week (NYFW) — from white papers and exhibit documentation to designer guidebooks and press-kits. This initiative, grounded in the “Sustainability by Design: Rethinking NYFW” study, aimed to spotlight emerging American designers and publicize the changing format of the week itself. 

Within this collaboration, I worked closely with CFDA-executives and design teams to build a visual identity that conveyed innovation, leadership, and sustainability. My responsibilities included:

• Creating the guidebook used by participating designers and key CFDA stakeholders, structured to present complex data, trends and strategic insights in an accessible and design-forward way.

• Developing press and communications materials that amplified the shift in format — helping the CFDA position NYFW as agile, forward-thinking and aligned with the sustainable agenda.

• Producing exhibit graphics and branded assets that reinforced the theme of “next-gen American design” and underscored the event’s strategic evolution.

The result: a visually rich and strategically aligned campaign that supported the fashion community’s transition toward more sustainable practices and helped reinforce CFDA’s leadership at the intersection of culture, commerce and purpose.