Michael is a New York–based Creative Director and Brand Strategist crafting visual narratives that shape culture. His work fuses art direction, storytelling, and strategy to build brands that move people—visually striking, culturally resonant, and conceptually precise.
Michael Gulas
Michael Gulas
With a background that bridges design, marketing, and creative leadership, Michael brings a holistic approach to brand building—connecting business objectives with emotional clarity and cultural awareness. He’s passionate about helping organizations translate complex ideas into simple, elegant experiences that inspire action and belonging.
Currently within his role in Global Branding & Creative Marketing at Boston Consulting Group (BCG), Michael leads initiatives that define how a 30,000+ person firm expresses innovation and identity—from employer branding and internal communications to large-scale creative campaigns and GenAI storytelling. His cross-disciplinary background bridges corporate systems and creative intuition, allowing him to design brand ecosystems that are both emotionally human and strategically sound. He also collaborated with client teams to help position offerings, drive business growth, and introduce new creative approaches that strengthen brand storytelling to transform complex ideas into compelling brand experiences.
Beyond BCG, Michael’s work spans art, fashion, and design. He has developed brand identities for wellness and lifestyle companies, consumer goods, and led creative direction for cultural collaborations and emerging ventures.
His work is driven by the belief that creativity is a catalyst for transformation—crafting brands that elevate perception, create desire, and deliver measurable impact.